7 Days To Massive Website Traffic - Day 6
"Learn How The #1 Ranked Website In Google For
Search Engine Optimization Claims That Position
Year After Year!"
Is search engine optimization hard? No, not really, as I've shown you over the
course of the past week. In this 1 week period you probably already know more
than most of your competitors and we're just beginning to scrape the surface here.
I was reading through news articles the other day, and came across one on cnn.com
that was written about a company called seoinc.com, the #1 ranked website on Google
for the highly competitive search term "search engine optimization".
... And they've managed to hold that position for the past 3 years!
How have they managed to take the top position for such a competitive
phrase?
Let's use trusty SEO Elite to analyze why they're ranking #1 on Google for the search
term "search engine optimization". I think you'll be surprise at what will be revealed...
First, we'll go to Google and enter "search engine optimization" to be sure www.seoinc.
com is still coming up at #1.
We'll then open up SEO Elite.
We'll select radio button 1, Analyze backlinks using a specified search engine.
We'll copy their URL and paste it into SEO Elite.
Because we want to analyze as many links pointing to www.seoinc.com as possible,
we're going to select ALL search engines. This will give us a much larger list of
backlinks to analyze.
Click ok.
Report View
Once it's done processing, we'll click over to the report view and begin analyzing all of
the data that SEO Elite has returned.
Anchor Text
The first thing we need to look at is the "anchor text" column.
So, we'll click the column heading to sort the data in descending order. As we screen
down, you can see that the keyword "search engine optimization" occurs very
frequently in the anchor text of their backlinks.
We'll then click the "add a keyword" link located in the bottom left hand portion of
the screen.
Note: This will allow us to see exactly how many of their total backlinks contains the
anchor text "search engine optimization" in the anchor text.
We can see that 1,995 links contain the search phrase "search engine optimization".
This is an incredibly large amount of links to contain the same anchor text.
IP Address
Now, let's take a look at the IP Address column to see if they're getting all these links
from different websites OR many from the same website.
I'm always a bit skeptical when a website has this many incoming links, especially
that many containing the same anchor text. So, it's best to check to see exactly where
the links are coming from.
So, we'll click the IP Address column to sort the results in descending order. Hmmm...
Immediately I notice something very interesting.
In many instances, the same IP Address is listed numerous times. What does this
mean?
Well, let's scroll over to the URL column, click a link, and take a look at 1 of these
pages that is linking to www.seoinc.com
As we search the page for their link, we'll notice that on the right hand side of the
page, there is a link with the anchor text "search engine optimization" that is linking to
www.seoinc.com.
We'll also notice that above their link is some text that says "Advertisement".
Now, we'll scroll to the bottom of the page and notice another link that says
"advertise with us". Interesting...
If we click that link, it will take us to this website's advertising information page.
We can clearly see that www.seoinc.com is paying this specific website
for a link on all pages within this website.
In this case, this happens to be thousands of links.
We can then go through this same process with ALL of the other repeating IP
Addresses and can clearly see they've done the same thing with those websites.
We can now come to the conclusion that www.seoinc.com is simply buying links from
hundreds of different websites to achieve their excellent ranking.
You can clearly see by this example, that buying links DOES work if that's what you
choose to do. By combining, both getting reciprocal links using SEO Elite's email
functionality, and by purchasing links from the correct websites, you'll quickly move
yourself to the top of the rankings!
Those are just a few of the things you can quickly see by running a website through
SEO Elite. I'll reveal much more in the lessons to come!
Until next time, happy rankings!
Brad Callen
Bryxen Software, Inc.
http://www.seoelite.com