7 Days To Massive Website Traffic - Day 4
"How To Skyrocket Your Website To The Top Of
Google With Properly Planned Offpage Optimization!"
I don't know about you, but I get extremely excited when I see my new keywords at the
top of Google for the very first time. Making big changes in ranking is primarily done by
what is called offpage optimization.
Earlier I mentioned there were two types of search engine optimization.
Onpage Optimization
Offpage Optimization
We've gone over onpage optimization, so let's move on to offpage optimization which is
what really makes a HUGE difference in your site's ranking.
Properly planned offpage optimization will make the difference between your
website ranking #900 on Google, to ranking #1!
So, what is offpage optimization anyway? Offpage optimization basically consists of all of
the offpage ranking factors that the search engine look at when ranking website. These
include:
Which websites link to you
The number of websites linking to you
The Google of the website linking to you
The page title of the website linking to you
The anchor text used in the link linking to you
The number and type of links linking to the website that's linking to you.
The number of outbound links on the website that is linking to you
The total number of links on the website that is linking to you
Whether or not the websites linking to you are deemed by Google as an
authority website.
Plus some other things that we'll get to later...
In order to optimize our original website for the keyword "weight loss stories", we need to
analyze the linking strategy of the top 10 ranked websites for our keyword.
Copy The Top Ranked Websites To Get A #1 Position
The goal here will be to copy exactly what they're doing, and then do things slightly
better. We want to give Google exactly what they want, by making our linking strategy as
close to the top ranked websites as possible, but as I said, slightly better to edge them
out.
Let me quickly introduce you to a very good program that I use to get my websites to the
top of the major search engines. It's a program called SEO Elite.
I don't know about you, but I'd much rather use software to do all of the work for me.
I won't go into detail about all of the features of SEO Elite because to be quite honest, I
don't have the time... Let me show you how you can easily use SEO Elite to analyze
your competitors and outrank them!
Let's change gears and analyze the top ranked website for the keyword, "diet
information" because this is a much more competitive keyword that "weight loss stories".
I think you'll be quite surprised by all of the things SEO Elite will show you. So, let's
begin...
First we need to go to Google and enter the search term 'diet information'. You'll see that
the number one ranked website is www.diet-i.com.
Next, we need to open up SEO Elite.
Select radio button 1 - Analyze backlinks using a specific search engine.
Enter www.diet-i.com into the domain to analyze textbox.
Select the search engine, Google, by checking the checkbox.
Click ok.
What SEO Elite will do is analyze ALL of the offpage ranking factors that I mentioned
above. Again, these things include:
Which websites link to you
The number of websites linking to you
The Google of the website linking to you
The page title of the website linking to you
The anchor text used in the link linking to you
The number and type of links linking to the website that's linking to you.
The number of outbound links on the website that is linking to you
The total number of links on the website that is linking to you
Whether or not the websites linking to you are deemed by Google as an
authority website.
It is these offpage optimization factors that is what is giving www.diet-i.com a #1 Google
ranking. It's NOT www.diet-i.com's keyword density, prominence, and all of that other
onpage optimization stuff that SO many people think is what makes your website rank
well. That's not the case at all and I want to make this 100% clear to you.
SEO Elite will show you everything they're doing to rank well and will make it extremely
easy for you to duplicate on your own website!
Once SEO Elite is finished processing, we can click over to the report view tab as shown
below.
Report View
The report view will show us an enormous amount of important information we'll need to
know to outrank this website.
First let's look at the Anchor Text column.
Anchor text plays an extremely important roll in ranking well in Google.
Review: Anchor text is the actual text located within the links linking to www.diet-i.com.
For example, in this example:
l diet information is helpful.
"diet information" is the anchor text.
Take a look at this webpage that is linking to www.diet-i.com. Notice that the anchor text
is "diet information"
While looking at the report view within SEO Elite, you'll notice that www.diet-i.com has
hundreds of backlinks that contain the words "diet information" within their anchor text.
This is a BIG plus for them and something you'll want to duplicate!
Now, let's scroll to the left and look at the IP Address column.
* Google favors websites that have many links located on different IP Addresses.
If you think about it, it makes sense that Google gives priority to websites that have links
on many IP Addresses rather than many links all on the same IP Address. This helps
eliminate the possibility of people controlling the search engines.
If Google didn't look at IP Addresses, I could simply create 1 website with thousands of
pages and link to another 1 of my websites from all pages. I would then have thousands
of links pointing to my website and a #1 ranking...
Unfortunately, Google's smarter than that and you can't do it.
Anyway, back to the IP Addresses. As we scroll over, click the "IP Address" column
heading to sort the column, we'll notice that www.diet-i.com also has many links from
different IP Addresses. That's also a BIG plus for them.
Next, we'll look at the column titled Page Rank.
If we click the Page Rank column heading, it will sort the column for us. You can
immediately see that www.diet-i.com has 2 links from 2 Page Rank 7 websites.
This is very good, in that it will raise www.diet-i.com's Page Rank and ultimately their
ranking.
When you get a website with a high Page Rank to link to your website, it will increase
your page rank more than if a lower page rank website were to link to you. Think of the
high Page Rank website as a bucker of water. When they link to you, they poor a certain
percentage of the water into your bucket, giving you more water (Page Rank). If a
website with a lower Page Rank links to you, they have less water to begin with, so when
they poor water into your bucket, it won't be nearly as much...
Analysis View
Next we'll take a look at the Analysis View tab.
If we click on the column heading titled "Anchor Text", it will sort the column in
descending order. You can see that the 2 words that are found the most often in www.
diet-i.com's backlink anchor text are the words "diet" and "information".
98.5% of the overall backlinks pointing to www.diet-i.com contain the word "diet" and
85.6% of the backlinks contain the word "information". Also listed is the total number of
links containing each of these words.
This is just another way of showing you why www.diet-i.com is outranking their
competitors.
You will want to try and copy these percentages when you optimize your own website
and get others websites to link to you.
If your percentages are too high, Google may think you are "spamming" and may
not give you as high of a rank as you deserve.
If your percentages are too low, Google won't think your website is important
enough to rank highly.
Lastly, we'll click the column heading titled "Title" to sort it in descending order.
You can see that the word "diet" is still the top word, at 38% and "information" is still
towards the top at 7.9%.
The same thing goes for this column. You should try to match these numbers with your
own website as closely as possible.
These are just a few of the things that we can quickly see about www.diet-i.com by using
only a few of the features within SEO Elite. I hope you can see just how powerful of a
tool this can be for you.
In the next lesson I'll be showing you...
"EXACTLY what YOU will need to do to outrank them with this newly
acquired information!"
Brad Callen
Bryxen Software, Inc.
http://www.seoelite.com
